When times feel uncertain—whether it’s war overseas or rising prices at home—people often rush to invest in precious metals like gold. It’s been hyped as a safe haven in times of trouble, but before you join the gold rush, it’s important to ask: does owning gold really live up to its reputation?
The truth is, gold comes with serious downsides that can undermine your long-term financial goals. Let’s explore why gold isn’t the golden ticket many believe it to be.
Gold Doesn’t Pay You Back
Investing is about putting your money into something today with the expectation that you’ll get more out of it tomorrow. In short, it’s delayed gratification with a reward.
Take bonds, for example. When you buy bonds, you earn regular interest payments over time. Stocks are a bit more complex, but many pay dividends, and most grow in value because the companies behind them are making money. These investments create returns based on real value, like profits or cash flow.
Gold, on the other hand, doesn’t pay dividends. It doesn’t generate income. It doesn’t even promise to repay you later. Its value is based purely on supply and demand, which is unpredictable and often driven by fear rather than logic.
When you buy gold, you’re essentially hoping that someone in the future will pay you more for it than you paid. That’s not investing—that’s speculating.
Gold is a Weak Inflation Hedge
A lot of people think gold is a reliable way to protect against inflation, but the facts tell a different story.
Yes, during the high inflation of the 1970s, gold performed well, returning 35% annually compared to an 8.8% inflation rate. But outside of that period, the results have been disappointing. From 1980 to 1984, for instance, gold lost 10% of its value while inflation averaged 6.5%. And from 1988 to 1991, gold dropped by 7.6% as inflation hovered around 6.5%.
Over the last 50 years, gold’s correlation to inflation has been weak—statistically, it’s only 0.16 (on a scale where 0 means no relationship and 1 means they move together). That means gold is an unreliable hedge against rising prices.
If you’re worried about inflation, consider investing in blue-chip stocks instead. These are large, well-established companies with strong brands that can raise prices and grow their profits faster than inflation. They’re much better at protecting your wealth than gold ever could be.
Gold Won’t Save You in an Apocalypse
Some people buy gold as a doomsday fallback. The thinking goes, if society collapses, gold will still have value.
But let’s be real: in a world where people are scrambling for food, medicine, and clean water, shiny metal won’t be at the top of anyone’s wish list. Gold’s primary purpose today is jewelry—and that’s not going to help you barter for essentials in a crisis.
If you’re serious about prepping for the apocalypse, you’d be better off investing in practical supplies, like food, water filters, and maybe a secure bunker. Gold might sound good in theory, but in a survival situation, it’s not nearly as useful as people imagine.
The Bottom Line
Gold has been romanticized for centuries, but as an investment, it falls short. It doesn’t generate returns, it’s not a reliable inflation hedge, and it won’t save you in a worst-case scenario.
Investing is about making your money work for you—whether through interest, dividends, or long-term growth. Gold doesn’t do any of those things. Instead of chasing glittery promises, focus on investments with real, measurable value.
The next time someone tells you gold is a “safe bet,” think twice. It might shine, but it’s far from golden when it comes to building wealth.
Written By Ted Kerr
Ted Kerr is the Founder and CEO of Touchstone Capital, Inc., overseeing $300 million in assets for over 450 households nationwide. He also founded Touchstone Cares, a nonprofit that has donated over $1 million to charities, including Transformando Vidas in Brazil. A Westminster College alumnus, Certified Financial Planner®, and author, Ted is a marathoner, pilot, and second-degree black belt in Taekwondo.